Amazon in new rewards program for Prime

Amazon is giving shoppers another reason to sign up for Prime—and a reason not to use credit cards.



The online giant is launching a new program, called Amazon Prime Reload, that allows Prime members to earn 2% bonus every time they reload their Amazon gift card balance with cash from their checking account and debit card. The bonus is given in the form of rewards that can be used to make purchases on Amazon.



The new program lets Amazon avoid credit card fees. It also adds an additional incentive to sign up for Prime membership. In order to qualify for the new program, shoppers have to give Amazon their U.S. bank account and routing number, debit card number and driver's license number.



Amazon already has a branded credit card for Prime members that gives card holders 5% cash back on Amazon.com, and cash back when spending at restaurants, gas stations, and drugstores.