BigCommerce provides AI features via Google Cloud

Dan Berthiaume
Senior Editor, Technology
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BigCommerce is in an AI partnership with Google Cloud.

A leading e-commerce platform is adding new artificial intelligence (AI) capabilities based on Google Cloud technologies.

The new features are designed to enable retailers using the BigCommerce platform to improve operational efficiency, improve customer experience, enhance product discovery and drive sales. BigCommerce intends to offer its new AI-powered solutions globally by the end of 2023.

 Among the upcoming AI-enabled features BigCommerce is scheduled to release are:

  • Leveraging Google Cloud Vertex AI on the backend, retailers can simplify the writing and creative process for product catalogs.
  • Utilizing Google Cloud Recommendations AI, retailers can seamlessly create personalized product recommendations that are tailored to each customer’s taste and preference.
  • Automating and streamlining workflows with AI to enhance processes such as product development, cost management and time-to-market.
  • Looking ahead, the BigCommerce Ecommerce Insights tool will evolve to feature new AI capabilities enabling retailer to derive deeper data insight and analytics into store performance, customer trends and respond to business changes as soon as they happen. 

“BigCommerce is deeply invested in AI that will allow enterprise merchants to optimize their ecommerce operations using the most advanced and innovative technologies to drive operational efficiencies, deliver more targeted and personalized shopping experiences, and ultimately sell more worldwide,” said Troy Cox, senior VP of product at BigCommerce. “Creating AI-powered solutions with Google Cloud cements the significance of our collaborative partnership as we move to strengthen AI in the ecommerce industry together.”

“Successful companies will be those that can leverage AI to solve time-intensive business problems in a seamless, efficient way,” said Carrie Tharp, VP, strategic industries at Google Cloud. “Through Google Cloud Vertex AI, BigCommerce will be able to transform ecommerce functions for more merchants, enabling them to access, build and deploy machine learning models and AI applications at scale all in one single platform.” 

BigCommerce verifies customers for digital offers

BigCommerce partners with identity marketing technology provider SheerID to enable retailers using its platform to provide exclusive offers and discounts to consumer communities, such as students, military personnel, and healthcare workers.

The SheerID app combines sub-second verification performance, no-code installation, and capabilities enabling retailers on its platform to be able to verify customers through multiple steps in their shopping journey. As a result, retailers will be able to extend special, targeted offers at different times during the shopping experience through a landing page, discount during checkout, or after registering for a loyalty program.