Claire’s launches in-store partnership with Kohl’s

Marianne Wilson
Marianne Wilson profile picture
claire's display
Claire's has rolled out displays in Kohl's stores nationwide. (Image courtesy of Claire's.)

Claire’s has teamed up with another national retailer — in time for the holidays.

The fashion accessories brand has partnered with Kohl’s to roll out an assortment of on-trend jewelry, accessories and cosmetics, along with seasonal items, to more than 700 Kohl’s locations across the country. The roll out will be complete at the end of the month. 

Claire’s will have a presence within each Kohl’s store three unique formats, including: 

•A product display for Gen Alpha and children featuring an assortment of hair accessories, jewelry and cosmetics;

•A display targeting Gen Z and a mature audience with jewelry, hair accessories and cosmetics; and 

•A display positioned near the checkout featuring seasonal items as well as novelty products.

The deal with Kohl’s comes as Claire’s continues to expand its presence via partnerships with other retailers across grocery, drug, toy, apparel and department stores globally. It also builds on the recent success of Claire’s partnership with Macy’s, which began in late 2022 with 20 Macy's locations nationwide, including eight flagships. Currently, Claire’s is available in more than 125 Macy’s stores.

In September 2022, Claire’s expanded its partnership with Walmart to more than 1,200 additional stores. Claire's products are now available in more than 2,500 Walmart stores and in more than 360 Claire's shop-in-stores at Walmart locations, as well as the discounter’s website. 

The brand has also been expanding its presence in Europe, with plans to open a total of 50 stores in 2023, including 10 in Italy. In March, Claire’s opened a flagship in Paris. 

Most recently, in October, Claire’s relaunced  its more than 18 million member loyalty program under a new name and brand identity: C.CLUB.

Claire’s is available in more than 40 retailers globally including Macy’s, CVS, Amazon, Albertsons, Asda, Tesco, DSW, Galleries Lafayette, Kroger, Matalan, Toy Center, Madeleine, Toys “R” Us and more in addition to the brand’s more than 2,750 stores worldwide.