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05/07/2017

Could this be JackThreads’ final ‘farewell?’


An online menswear retailer seems to be at the end of its rope — or in this case, thread.



E-retailer JackThreads’ website is promoting its “Farewell Sale,” which is selling all merchandise, site-wide, for 70% — and all is final sale. While the company did not post any messages saying that the company is ceasing operations, the site’s “Work With Us” page has been closed.



In addition, the brand’s Twitter page has not been updated since January 4, and its Facebook page has not been updated since February. Shoppers are also noticing a disruption in service — and feeling the fallout.



According to posts on the retailer’s Facebook page, consumers are struggling to place Farewell Sale orders, and others have been waiting for two-week old orders to be fulfilled. One shopper’s post on May 6, even urged the company to take down the site to avoid “ruining their goodwill,” and hurting their chances of finding a buyer.



The brand’s farewell sale is not a complete surprise. In February, the company slashed its staff down to a skeleton crew in effort to stay afloat, and simultaneously announced it was on the hunt for a buyer, according to Fortune.



JackThreads, which started as a flash-sale site selling heavily discounted menswear in 2008, was acquired by media company Thrillist in 2010. Upon spinning off from the company in 2015, the brand transitioned away from flash sales and began selling its own brand of men’s clothing at full price. It also featured a generous “TryOuts” policy that allowed shoppers to “test” merchandise, and only pay for what they keep.



Besides the “testing” process causing losses, customer complaints, canceled orders and overdue deliveries began taking their toll on customer service and long-term loyalty.