General Growth Properties Expands Kids Club

New York City, General Growth Properties signed a deal to bring an educational club for small children to 85 more malls around the country by August 2005. Club NOGGIN, the interactive, in-mall experience for preschoolers, was launched a year ago in five test markets, and will expand to New York, Los Angeles, San Francisco, Dallas, Atlanta, Detroit, Houston and Seattle, among others. The club offers a free 75-minute program for kids aged 3 to 6.