H&M executive named president of Tommy Hilfiger

Marianne Wilson
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new president of Tommy Hilfiger
Lea Rytz Goldman has been named president of Tommy Hilfiger. (Photo: Business Wire)

A global retail veteran has been tapped to head up Tommy Hilfiger. 

PVH Corp. named Lea Rytz Goldman as global brand president of Tommy Hilfiger. She is expected to join the company by spring 2024 and will report to Stefan Larsson, CEO of PVH, whose brands also include Calvin Klein.

Goldman is currently the managing director of H&M’s Cos business, where she most recently led the revitalization and strong global growth of the brand, which operates in more than 40 markets around the world.

Prior to Cos, Goldman led the repositioning and brand growth of Arket as part of her 10-year tenure of successful brand leadership with the H&M Group. In addition to H&M, Goldman has more than 20 years of brand leadership experience from other European brand groups where she drove increased brand desirability and sustainable, profitable growth through multiple key leadership roles.

“Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally,” stated Larsson, who also spent time at H&M. “Tommy Hilfiger  is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision and drive, we will be well positioned to supercharge the global growth of the Tommy Hilfger brand, which is a key part of the PVH+ Plan, our multi-year growth plan.”

Tommy Hilfiger himself also weighed in on the appointment.

“My dream has always been the same, to build the Tommy Hilfiger brand into the most desirable American lifestyle brand in the world in a way that stays conscious of our roots with a clear and enthusiastic view to the future,” he stated. “Lea’s leadership embodies this, combining a strong brand vision with disciplined execution to unleash brand power and drive sustained business success. This is something Lea has demonstrated time and time again in her career, and I am amazed at how she has stayed true to the core DNA of her brands, while always evolving for the future.”

With the appointment of Goldman, Martijn Hagman will continue to lead as CEO of PVH Europe. He will also continue in his current capacity leading the Tommy Hilfiger global business until Goldman joins next year.