Inna Kuznetsova

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A globally recognized expert on supply chain, Inna Kuznetsova is CEO of ToolsGroup, a supply chain planning and optimization firm. She can be reached at [email protected].

ARTICLES BY THIS AUTHOR

06/27/2023

Here’s How Retailers Can Navigate an Increasingly Volatile Back-to-School Season

The long-standing belief that back-to-school shopping is a multi-month window is outdated. In reality, the back-to-school period has a slow ramp-up, yet a surprisingly brief peak.