Jaime Bettencourt

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Author Profile

Jaime Bettencourt, is senior VP, North America, account management at Mood Media,  an in-store media solutions company. Throughout her 20 years at Mood Media, she’s been in various marketing, branding and sales leadership roles and has worked with global organizations to enhance in-store experiences through targeted brand initiatives and marketing strategies supported by customer insights and analytics.



Digitizing the In-Store Experience with Visuals, Music and Scent

One undeniable fact in the dynamic retail landscape reigns true: personalized on-premise experiences drive increased customer engagement.

Enhancing In-Store Experiences with Music, Scent and Visuals

Experiences have always been the driving force behind retail, and yet many brands still struggle to understand and implement this transformation in today’s new economy.