Listen: Consumer Industries: Using Real-time Consumer Insights

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New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Consumer Industries: Using Real-time Consumer Insights,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how consumer brands need to reach, engage, and consistently serve connected consumers with simple, compelling experiences across physical and virtual channels and along the entire path to purchase and beyond.

Panelists Berthiaume, Jerry Wolfe, CEO and founder of Vivanda Pietro Pieretti, managing director of Accenture, and E.J. Kenney, senior VP, consumer products industry business unit, SAP, discussed topics such as direct engagement of consumers via social channels, monitoring and measuring customer engagements, and what the future holds in store for omnichannel engagement of consumers by consumer brands.

Click here to listen.