Lids has once again teamed up with the National Basketball Association.
Lids and the NBA have opened an NBA flagship at The Galleria in Houston. It’s marks the league's second flagship location in the United States. (The first, in New York City, opened in 2015.) As part of the league's partnership with Lids and Fanatics, Lids will oversee the operations for the NBA Store in Houston. similar to what it does for the New York City flagship.
The 7,500-sq.-ft. Houston store features a broad range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. Customers can personalize NBA jerseys and hats for all 30 NBA teams in the customization area, a signature feature in most Lids stores.
In addition, the flagship boasts a motion-sensor-based interactive window display, and a "center court" experience which will highlight special product collections and serve as an event space.
"As we continue to expand our successful partnership with the NBA, opening an official NBA Store in Houston was a seamless fit," said Bob Durda, president, Lids. "Houston is an important sports market and a location that we look forward to continuing to build a first-class shopping experience for local fans and visitors alike. This official NBA Store location will provide consumers access to iconic merchandise right at their fingertips. The NBA is a valued partner of ours and we're excited about this next chapter."
The NBA has more than 400 NBA-branded retail stores and attractions across the world, including flagship NBA Stores in New York City and London, also operated by Lids.
"The NBA has a vibrant fanbase in Houston, and we are thrilled to bring the NBA Store to their doorstep," said Lisa Piken Koper, head of apparel & sporting goods, NBA. "Through a wide range of merchandise and interactive activations, we will deepen our ties to the Houston basketball community and find unique ways to engage our fans through a truly immersive retail experience."
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations. It operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse and numerous other nameplates. Lids also has locations within select Macy's department stores nationwide.