H-E-B continues its push into the Dallas-Fort Worth (DFW) metroplex.
The grocer said to plans to open three new stores in the area — in Melissa, Prosper and Rockwall — in 2025. Groundbreaking is expected early next year.
H-E-B currently has two stores under construction in the DFW area, in Alliance and Mansfield. Both are set to open in spring 2024. In addition, the grocer will open a location in Allen, on Oct. 4.
At 117,000 sq. ft., H-E-B Allen will include a full-service pharmacy with a drive-thru, curbside and home delivery service and a True Texas BBQ restaurant.
H-E-B has long been a powerhouse retailer in south and central Texas. It opened its first store in the Dallas area in September 2022, in Frisco, which was followed by locations in Plano and McKinney.
Earlier this year, the company announced the first expansion of its value retail concept, Joe V’s Smart Shop, outside of Houston. It plans to open two locations in Dallas, with one (Wheatland Rd.) opening in late summer 2024 and the other (Buckner Blvd.) opening in spring 2025.
Launched in 2010 and with nine locations to date, Joe V’s Smart Shop is described as an “innovative price format” that delivers a curated assortment of items, including the “most relevant high-quality, fresh products H-E-B is known for at even lower prices.”
Stores average 55,000 sq.-ft. and carry tortillas and sushi made in-house along with chef-inspired meals, fresh cut fruit, in-store cut meat and more. H-E-B said it leverages operational efficiencies and new technologies to keep prices low.