Amazon shoppers can now buy products directly on Facebook and Instagram without leaving the social apps.
Amazon has partnered with Meta for in-app shopping on Facebook and Instagram. According to a support page on its website, Meta now lets consumers to directly link their Facebook and Instagram social media accounts to Amazon. By opting in to the new offering, Facebook and Instagram users will be able to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram.
As a result, participating Facebook and Instagram users can make purchases from Amazon by clicking on ads in their social feeds, without having to leave the Facebook or Instagram app.
The account linking is voluntary, and participating consumers can choose to unlink their Amazon and Meta accounts at any time in the Meta Accounts Center.
“For a more seamless shopping experience from an ad on Facebook and Instagram, you can choose to link your Meta and Amazon accounts.,” Meta said in the support page post.
Chain Store Age has reached out to Amazon for commentary. In a comment published on CNBC, an Amazon spokesperson said, “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps.”
The CNBC article also quoted a LinkedIn comment from Meta marketing leader Stuart McMullin, who said, “It was a long process in the making and a huge deal.”
Chief Amazon rival Walmart simulcasts shoppable livestreams on Facebook, allowing Facebook followers of retailers, brands, publishers, and influencers receive an alert when they go live on a Walmart live shopping broadcast, giving consumers the ability to watch and shop directly within the social network.
The deal also comes as TikTok is looking to challenge Amazon by diving into e-commerce. In September, the company launched its long-anticipated TikTok Shop in the United States. The video-focused social media platform says it has more than 150 million U.S. users.
Walgreens laying off 5% of its corporate workforce; chief medical officer leaves
Walgreens Boots Alliance is undergoing another round of corporate layoffs.
The retail pharmacy and health care services company is laying off 267 corporate workers, or about 5% of its Chicago-based corporate workforce, reported the Chicago Tribune. Walgreens currently has about 238,000 employees worldwide. The layoffs will not employees at Walgreens stores.
Walgreens spokesperson Fraser Engerman told the Chicago Tribune the layoffs were intended to streamline operations “and focus on our critical priorities.”
In a related item, Bloomberg reported that Kevin Ban, who has served as Walgreens’ chief medical officer since January 2020, is leaving. He is reportedly being succeeded by chief clinical officer Sashi Moodley. Luke Sauter, chief of staff to the CEO, is also leaving, the report said.
In May, Walgreens eliminated 504 corporate roles, of about 10% of its corporate workforce. The latest round of layoffs come as the company is looking to cut at least $1 billion under the leadership of new CEO Tim Wentworth, who took the the reins of Walgreens in October.
Tractor Supply transforms forecasting and replenishment with AI
Tractor Supply Company is obtaining transparency in its supply chain.
The nation’s largest rural lifestyle retailer is implementing the Relex artificial intelligence (AI) and machine learning (ML)-based supply chain forecasting and replenishment solution.
Tractor Supply hopes to obtain greater real-time visibility into its supply chain, enabling the company to better anticipate the needs of its 2,100-plus stores and nine distribution centers while providing forecasts to vendor partners. Leveraging the Relex solution, Tractor Supply will streamline forecasting, replenishment and allocations.
The retailer is enhancing supply chain capabilities as it plans to increase its annual new store openings to 90 beginning in 2025, with a “step up” to 80 locations in 2024. It’s on track to open approximately 70 stores this year.
“Relex allows us to scale our supply chain to support growth with same store sales, new stores and e-commerce,” said Clay Jackson, VP of inventory and planning at Tractor Supply Company. “By centralizing and automating our demand planning, Relex has added a new level of optimization to our supply chain, allowing us to continue to deliver legendary service to our customers.”
“Tractor Supply Company embarked on a journey to upgrade its supply chain systems, conducting a meticulous evaluation process to ensure they found the perfect fit,” said Ron Fleischer, senior VP customer operations, Americas at Relex Solutions. “We are committed to helping Tractor Supply leverage our powerful tools to optimize their supply chain, enhance operations, and cater to the ever-evolving needs of their valued customers. Together, we are poised to drive meaningful change and deliver exceptional results."
Placer.ai enters partnership to bring traffic data to investors
Placer.ai, which burst upon the retail real estate scene five years ago and changed the ways retailers pick locations and operators curate malls, is now setting out to aid investors.
Finance Lobby--an online financing marketplace for commercial borrowers, brokers, and lenders—has entered into a strategic partnership with Placer.ai that will allow its users to compare a retail center’s foot traffic data against other properties in the area.
‘The partnership now brings Placer.ai data directly into Finance Lobby's platform and helps the investor audience leverage an added, data-driven perspective when making critical decisions on retail properties,” said Placer.ai’s CEO and co-founder Noam Ben-Zvi (right).
Gregg Christofferson, Finance Lobby’s senior marketing manager, thinks the alignment with Placer.ai will help real estate buyers and sellers make deals more quickly. Lenders then receive better-matched deals that improves the likelihood of closing them in a shorter amount of time.
"We're thrilled about the possibilities this partnership opens up for our community, bringing us one step closer to our mission of simplifying and streamlining commercial real estate financing," said Christofferson.
Ben-Zvi hopes for this partnership to prove that location analytics can aid the consummation of faster and better deals.
“The more nuanced our understanding can be about real estate performance and potential, the better decisions all parties involved can make,” Ben-Zvi said. “This partnership will begin to uncover the full potential that location analytics can have in optimizing how real estate projects are funded."
Placer.ai tracks retail traffic patterns via data retrieved from cell phones of more than 30 million Americans.
Survey: Data and Technology Disconnects Hurt In-Store Customer Experience
Retailers need to improve data and technology operations to better improve the customer experience, according to a new survey of store leaders and corporate level customer experience decision-makers.
The new study,conducted by Forrester Consulting on behalf of Toshiba Global Commerce Solutions, featured 346 individuals and found that more than half (54%) said that their technology systems are outdated and not connected. Six-in-10 said that too many disparate systems and tools “hinder a cohesive view of their customers and operations,” and nearly eight-in-10 (79%) believe that corporate management does not prioritize unifying stores with digital commerce.
However, the study found that a large majority of respondents believe that using artificial intelligence- (AI) driven tools will improve operations both in-store and online. Ninety-four percent of respondents said that incorporating customer data into the store is very or extremely impactful to the customer experience. Additionally, 91% said that their leadership currently sees those experiences as separate.
According to Toshiba, the top benefits of having a fully-integrated digital and physical customer experience (CX) include increased customer satisfaction, improved brand reputation and improved employee satisfaction.
Per the survey, Impacts expected from fully-integrated physical and digital CX include improved efficiency with customer outreach from use of customer data (55%); improved customer loyalty (51%); reduced employee attrition from better employee experience (EX) (49%); and increased net revenue (49%).
Smashburger synchronizes online orders with kitchen via AI
A fast-casual burger chain is optimizing digital order processing and kitchen operations with artificial intelligence (AI).
Smashburger is deploying the AI-based Curbit order processing solution to dynamically adjust order promise times through continuous real-time analysis of actual kitchen capabilities. The Curbit solution seamlessly integrates with kitchen display systems and online ordering systems, forming a closed loop between the ordering and fulfillment process.
Utilizing advanced AI, these real-time integrations are intended to facilitate dynamic order throttling, kitchen intelligence, and automated customer communication, with the goal of narrowing the gap between estimated and actual ticket times.
After a successsful initial test period in 60 locations, Smashburger rolled out the Curbit software in 129 corporate stores nationwide on Oct. 16, 2023. Pilot results included 84% Improvement in time to pickup and 22% increase in repeat rate.
"With digital ordering, you have one opportunity to impress a first-time customer and very little room for error with returning customer,” said Veronica Luna, senior director of digital engagement of Jollibee Group North America, Smashburger’s parent company. “After witnessing the impressive results in our test markets, the decision to implement the Curbit system across all company-owned locations was a straightforward one.”
"Curbit's collaboration with Smashburger and Jollibee Food Corp. stands as a prime illustration of a technology-driven brand dedicated to embracing digital transformation, and it has clearly yielded the benefits of AI-driven kitchen intelligence," said Scott Siegel, co-founder and chief revenue officer of Curbit.