Regency Lighting has a new name

Marianne Wilson
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Regency Lighting and AllSale Electric
Regency Lighting and AllSale Electric are now operating as a single company under the Regency Supply brand.

Regency Lighting and AllSale Electric are now operating as a single company under the new banner of Regency Supply.

The unified brand casts a vision for the future of the company and gives clarity around what customers can expect from a partner focused on “making supply easier,” the company said. Its solutions include lighting and electrical supply, architectural lighting design services, new construction and remodel support, lighting retrofits and project management support.

Changing company names that carry a rich history of values, expertise, and stories for over 40 years is not something the owners of Regency took lightly.

“As second-generation owners for the company, the change initially felt bitter-sweet for us because of the legacy that these names represent,” said Evan Regenstreif, co-owner and CEO of Regency Supply. “But as we look ahead, we are excited about the opportunity this new name brings. We remain committed to preserving the things that make us who we are — our people, our values, and our customers — while strategically investing in the growth of the company.”

Regency Lighting made its foray into the wholesale electrical distribution market with the acquisition of AllSale Electric in 2015. 

Regency Lighting already held a trusted name for specialty lighting products and services with national accounts, local businesses, real estate developers, and architects, and its investment in electrical expertise has opened new doors.

With a strong presence of AllSale Electric counter locations in the Southern California market, expertise in switchgear, and growing online tools, the company said it has also become a trusted electrical partner for contractors and developers alike.

The growth of product and service offerings enabled the company to weather the challenging economic climate of the last few years, emerging stronger and more focused than ever, the company said. The leadership team viewed the challenges of recent years as an opportunity to refine their view on what kind of growth they want to achieve.

“We’re intent on growing well,” explained Judah Regenstreif, co-owner and president. “We have a track record of delivering consistent value for our customers, our sales and operations teams have greater alignment than ever, and we are poised for an exciting level of growth as we look ahead.”

During the coming months, the Regency Supply team will continue to invest in streamlining operations, enabling customers to purchase lighting and electrical supplies more efficiently than before. This includes maintaining strategic local inventory to support projects, making finding and ordering products easier, and making communication across teams more streamlined.

As to what will separate Regency Supply from other companies in the market, the owners said they are doubling down on the aspects of the company they are preserving.

“Our R.I.S.E. values of relationship, integrity, service, and expertise will always be our north star for how we operate,” stated co-owner and COO, Isaac Regenstreif. “As we add product lines, locations, and services, we know that our values are what truly differentiate us.”