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05/21/2017

Report: Facebook caters to hungry members

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There’s a new Facebook service that users are sure to “like:” mobile food ordering.



Rolling out to select users, Facebook’s new “Order Food” option can be found on its navigation menu — both online and mobile app. The service aggregates all supported restaurants together on one page, making it easier for Facebook users to place orders with their favorite restaurants, according to TechCrunch.



Here’s how it works: After locating a colorful hamburger icon on desktop or a blue-and-white hamburger icon on the mobile app, Facebook users click on the image to see a list of restaurants. All entries include a featured photo, price range (indicated by dollar signs), star ratings, and type of cuisine. Listings also display whether delivery, pickup or both are available.



Similar to ordering directly from the restaurant’s Facebook Page, users click “Start Order” to begin the ordering process. After making a mobile payment, a confirmation screen appears and shoppers also receive an email confirming a time frame when the order will arrive or be ready for pickup, according to the report.



The service is supported by two delivery platforms. delivery.com is an online platform and suite of mobile apps that enables users place on-demand orders from local restaurants. The other, Slice, is an online app that connects users with their go-to pizzerias, the report detailed.



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