Shipt exec tapped to head up Walmart's delivery program

Zachary Russell
Digital Editor
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Rina Hurts Walmart GoLocal
Rina Hurts, vice president, Walmart GoLocal

Retail giant Walmart has announced a new executive who will lead its GoLocal delivery service.

Rina Hurts has been named VP of Walmart GoLocal, arriving from Target-owned delivery company Shipt, where she served as chief business officer since April 2020.  In the new role with Walmart, she will be responsible for the strategic direction, operations and general management of Walmart GoLocal as it continues to scale in bringing retailers of all sizes same-day delivery.

During her time at Shipt, Hurst led the company’s strategic retail, brand and innovation partnerships and played a role in optimizing order volume, expanding the company’s delivery footprint, and more. Before Shipt, she spent a decade at Target in a variety of roles across merchandising and business partnerships and began her career in management consulting.

Launched in 2021, Walmart GoLocal serves third-parties across more than a dozen industries, enabling millions of deliveries for retailers and delivering across more than 18,000 U.S. zip codes. Through the program, Walmart touts white-label delivery, extensive coverage across the U.S., speed, cost efficiency and flexible delivery options for products of all sizes.

“Rina brings extensive last-mile and delivery expertise and a track record of building strategic partnerships and accelerating growth. I’m thrilled to welcome Rina to the Walmart team and see the impact she will have on Walmart GoLocal as we grow and optimize our capabilities for our clients,” said Jennifer McKeehan, senior VP of end-to-end delivery at Walmart U.S. “Rina’s expertise in retail delivery will be a strong complement to the team as we continue to innovate and expand how we serve leading retailers with delivery.”

“Walmart’s size and scale are unmatched, and I’m excited by the opportunity to further leverage that scale to make an impact for Walmart GoLocal clients,” said Hurst. “The delivery space is constantly evolving, and I'm looking forward to working with the team to expand Walmart GoLocal’s capabilities and build new relationships with retailers looking for reliable and customizable local delivery solutions. I cannot wait to begin meeting with the team and leading the next chapter for Walmart GoLocal – one filled with growth, success and excitement for us and our clients.”

Walmart operates more than 10,500 stores and numerous e-commerce websites in 19 countries.