The Innovation Paradigm


Today’s retail industry is being rocked by an onslaught of disruptive innovation. From Amazon and Alibaba to a long-tail of new and emerging brands, retail is being forever reshaped, and there has never been greater urgency for incumbent players to reinvent. But how?

In a world where being mediocre will no longer cut it, how exactly do the best brands innovate to create uncontested market space? More importantly, what pitfalls do the most innovative companies avoid that others succumb to?

Referencing years of research, The Innovation Paradigm examines the surprising links between the world’s most innovative businesses and provides actionable ideas and steps to emulate their success. It’s an uplifting and mind-expanding peek into the realm of radical innovation and strategy.

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