Walmart shows shoppers a good time

Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.



According toAdvertising Age, the discount giant is testing a variety of in-store “retail-tainment” events, which are often operated and funded entirely by third parties backed by brand sponsors.



One event that has proved popular: Promotional appearances by professional bull riders, who sign autographs in stores while the bulls make an appearance in tractor-trailers outside.



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