Express, King of Prussia, King of Prussia, Pa. (Photo courtesy Express)
WHP Global is expanding Express in Mexico and Central America.
The global brand management firm, which entered into a strategic partnership with the fashion retailer last January, said it has signed long-term licensing deals to bring the Express brand to new markets, including Indonesia (with PT MAP) and Paraguay (with Kemsa). WHP will also expand the brand’s presence in Mexico with IB Group, a new anchor retail partner in the territory.
In addition, WHP has entered into a license agreement with existing Express international partner Fastco to grow the brand's retail footprint in Central America with the opening of four new Express flagship stores in key locations through 2026.
The WHP-Express partnership includes an intellectual property joint venture designed to scale the Express brand through new domestic category licensing and international expansion opportunities. WHP’s international strategy for the brand includes a full omnichannel launch beginning in 2024 with the opening of flagship stores and e-commerce channels featuring men’s and women’s apparel as well as select categories including footwear, intimates, accessories and more.
“Bringing the Express brand into new and emerging markets is our first major move for the brand since entering into a strategic partnership with Express to scale the iconic fashion brand and expand its international reach,” said WHP Global chairman and CEO Yehuda Shmidman. “We are excited to bring on a strong network of best-in-class retail companies in these key markets as we embark on the next chapter in the evolution of the Express brand.”
There are more than 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico.
WHP owns Anne Kleine, Joseph Abboud, Joe’s Jeans, Bonobos, Isaac Mizrahi, Lotto,Toys”R”Us, Babies”R”Us and has a 60% interest in the Express brand. The company recently signed an agreement to acquire the G-Star Raw brand. Collectively, the brands generate over $7 billion in global retail sales.