ARTICLES BY THIS AUTHOR
10/24/2023
Holiday beauty sales extravaganza returns to Amazon
Amazon is hosting the third edition of what has become its annual “Holiday Beauty Haul” promotion.
10/24/2023
Exclusive Q&A: Carhartt reinforces e-commerce for holidays
Carhartt is looking to build on record e-commerce performance it achieved during the 2022 holiday season.
10/24/2023
Amazon offers customers new alternative to passwords
Amazon is expanding secure sign-in options for customer accounts on its e-commerce site.
10/23/2023
Amazon teams with Microsoft, Prada against fraudsters in Asia
Amazon is having success in the fight against phony goods and fake customer support centers in China and India with some big-name partners.
10/23/2023
Exclusive Q&A: Home Depot equips employees for holidays with app
The Home Depot Inc. is leveraging its Sidekick store associate app to ensure holiday shoppers can find the products they want, when they want them.
10/23/2023
Mars continues direct-to-consumer efforts in Uber collaboration
Mars Snacking is directly targeting Uber customers, just in time for Halloween.
10/23/2023
Kroger to trace environmental impact of retail media network
The Kroger Co. is entering a partnership to measure carbon emissions caused by its targeted CPG advertising offering.
10/20/2023
How in-store shoppers use their smartphones
A new survey reveals how frequently brick-and-mortar customers utilize their smartphones, and why.
10/20/2023
Instacart opens data to advertisers with new partnership
Instacart is expanding its capabilities as an advertising platform by collaborating with a demand-side ad provider.