Author Profile

Nikki Baird

Author Profile

Nikki Baird is VP of Strategy at Aptos, a technology provider that works with more than 1,000 retail brands globally. Prior to joining Aptos in 2018, Baird served as managing partner at Retail Systems Research. She also worked as an analyst for Forrester and Retail Systems Alert Group.

ARTICLES BY THIS AUTHOR

09/14/2022

Holiday Predictions 100 Days Out

This year could bring one of the earliest kick-offs to peak trading season ever, with customers in a determined mindset to buy.

Nikki Baird

05/19/2022

Building the Business Case for 'Store as a Warehouse'

While the wild surging of e-commerce sales has finally tempered, there’s no denying that several years of pandemic-induced consumer behavior shifts will have a lasting impact on the retail landscape.

Nikki Baird

11/29/2021

Five Retail Predictions for 2022

Expert insights from Aptos' VP of retail innovation.

Nikki Baird