Fashion brand and jewelry destination Claire’s has announced the relaunch of its loyalty program under a new name and brand identity.
Now known as C.CLUB, the program provides increased benefits and faster ways to earn rewards. To celebrate the relaunch, Claire’s is giving away one billion reward points to both new and existing members who join the program.
Once enrolled, C.CLUB loyalty members, referred to as "Friends,” will have access to a number of benefits, including 50 points every time they make a purchase. With 100 points equaling a $5 reward, members will be rewarded after every two times they shop.
Members of the program will also be eligible to receive free earrings for a year when they get pierced in-store, exclusive birthday surprises, special discounts and free shipping as well as invitations to members-only events and early VIP access to new products and collection launches.
C.CLUB members will be given additional ways to earn points, including the opportunity to level-up their rewards by becoming a "Bestie” for $100 per year. Additional perks for C.CLUB Besties include 50% more points on each purchase and free shipping with no minimum purchase required.
In addition, for the first time, Claire's will offer the first 1,000 members who play and win the C.CLUB quest in its ShimmerVille metaverse environment on the immersive Roblox gaming platform a free pair of earrings, redeemable in Claire's stores.
"With over 18 million members (and growing!), our loyalty program is one of the most important aspects of our brand," said Kristin Patrick, EVP and chief marketing officer of Claire's. "As we continue to turn our brand platform over to the voices of Gen Zalpha, we hope that allowing them to play an instrumental role in building C.CLUB will help inspire them with new possibilities."