The world’s largest sporting goods retailer is enhancing its digital product creation capabilities as part of a broader enterprise transformation.
Decathlon, a France-based global sporting goods chain with a U.S. e-commerce operation, is deploying the Centric Software product lifecycle management (PLM) technology and Visual Boards digital touchscreen boards as part of a digital transformation effort. Leveraging the Centric Software PLM solution, Decathlon intends to more effectively plan, design, develop, source, price and sell products.
The retailer sought an extended technology solution to support innovation and impact initiatives while driving value for all product lines, from apparel and footwear to sports equipment.
Of particular importance to Decathlon was Centric’s end-to-end digital product creation functionality via 3D design and development, as well as an enhanced visual experience. In addition, the retailer selected the vendor for its global support offering.
As a a vertically integrated company, Decathlon researches, designs, manufactures, markets and retails its own branded apparel, equipment, and related sports merchandise. This means the company has to manage logistics, inventory, labeling and tracking of the products it produces.
In addition to implementing new PLM technology, Decathlon has also taken innovative product management steps such as adopting Electronic Product Code (EPC)-enabled Radio Frequency Identification (RFID) to uniquely identify every product in its portfolio, worldwide.
Headquartered in Villeneuve d'Ascq, Nord-Pas-de-Calais, France, Decathlon operates more than 1,700 stores in 60 countries around the world, as well as a U.S. e-commerce site.